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Sunday, April 26, 2015
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Listen to interview below http://brandlicensingexpert.com/wp-content/uploads/2015/02/Dana-Barrett-SEG-2-SC-020515.mp3 Pete Canalichio, President of Licensing Brands, Inc. and Jim Beach, Author and Founder of School for Startups joined Dana in the biz... Read More ...

“What does brand licensing involve and how can it make or break you? We discover the most common mistakes and learn how to avoid them.”   http://www.bfm.my/resource-centre-pete-canalichio-most-common-brand-licensing-mistakes.html  Read More ...

Pete Canalichio has had quite the career journey. He started out as a naval officer before making the leap into an MBA and the corporate world. Since then he’s worked in a number of roles for Coca-Cola and Rubbermaid, but the thing I wanted to talk... Read More ...

Press Release Licensing Brands, Inc. Announces SDVOSB Verification Atlanta, GA August 29, 2014: Licensing Brands, Inc. is pleased to announce it has been verified as a service-disabled Veteran-owned small business (SDVOSB). We have been added to the... Read More ...

Over the past fifteen years, I have seen many licensing deals go south because one of the parties fell into a pitfall that could have been avoided.  In this article I share the 10 most common pitfalls of brand licensing that I have come across. After... Read More ...

Have you ever wondered how Coca-Cola, a company focused on meeting your beverage needs, sells branded T-shirts or caps? Or how Newell Rubbermaid provide you with such a range of products under a single brand name? While companies sometime manufacture... Read More ...

The Southeastern Horticultural Society (SHS) is a nonprofit membership organization dedicated to promoting the knowledge, art and enjoyment of horticulture throughout the Southeastern United States. SHS provides year-round educational programs, event... Read More ...

Before I discuss the five strategies to improve your brand, perhaps I should address what it means to improve a brand and why you would want to.  To improve a brand means to increase its value.  The value of a brand can be quantified by the market value... Read More ...

Few companies use Brand licensing to extend their brands into new categories. Those that do, including Coleman, Newell Rubbermaid and P&G, have successfully delivered millions of products a year into the marketplace by leveraging the competencies,... Read More ...

Jack Trout in his blog published on http://www.brandingstrategyinsider.com “Licensing: Trouble for Brands” dated February 25, 2008 makes a compelling argument for why not to consider licensing as a method of brand extension.  Furthermore,... Read More ...

Are you currently a licensee (manufacturer) or licensor (brand owner) or contemplating entering a licensing arrangement? If so, you may have been weighing the business impact and exposure inherent in the definitions, requirements and terms stipulated... Read More ...

The following question was asked by Rypt on Business.com Answers.   What is a better strategy: manufacturing my idea or licensing out my patent? I have an idea for a heavy duty appliance. This appliance works to replace a similar appliance but is something... Read More ...