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Wednesday, September 28, 2016
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Whether your brand licensing practice is decades old or just beginning, knowing its level of optimization is critical to the long-term health and vibrancy of your brand.  A fully optimized program ensures all licensed product reinforces the brand’s... Read More ...

  It is critical for a brand owner before signing a licensing agreement to ensure the prospective licensee has what it takes. This involves conducting comprehensive due diligence on the selected company from a business, financial, legal and risk... Read More ...

Companies extend their brands via licensing for a variety of reasons. Licensing enables companies with brands that have high preference to unlock their brands’ latent value and satisfy pent-up demand. Through licensing, brand owners have the ability... Read More ...

The entertainment sector is currently evolving the art of building out brand success in exciting ways. And there are lessons in how they are doing that for entrepreneurs and companies with a brand that people want more of. Once a feature film box office... Read More ...

Please join Brand Licensing Expert, Pete Canalichio, and Creative Brand Strategist, Mark Di Somma, for a LIMA webinar on May 5 (EST) as they use several case studies to show how top licensors are utilizing brand expansion through licensing to help maximize... Read More ...

#1: There’s licensing beyond the big names. Don’t put yourself down by comparing your company with the big licensing guys. You don’t compete with them, you play a different game. Many licensees are hungry for new things that they can try without... Read More ...

Pete Canalichio, President of Licensing Brands, Inc. and Jim Beach, Author and Founder of School for Startups joined Dana in the biz 1190 studio for a discussion on brand licensing power and why entrepreneurship is not about creativity or passion. Licensing... Read More ...

“What does brand licensing involve and how can it make or break you? We discover the most common mistakes and learn how to avoid them.”   http://www.bfm.my/resource-centre-pete-canalichio-most-common-brand-licensing-mistakes.html  Read More ...

Pete Canalichio has had quite the career journey. He started out as a naval officer before making the leap into an MBA and the corporate world. Since then he’s worked in a number of roles for Coca-Cola and Rubbermaid, but the thing I wanted to talk... Read More ...

Press Release Licensing Brands, Inc. Announces SDVOSB Verification Atlanta, GA August 29, 2014: Licensing Brands, Inc. is pleased to announce it has been verified as a service-disabled Veteran-owned small business (SDVOSB). We have been added to the... Read More ...

Over the past fifteen years, I have seen many licensing deals go south because one of the parties fell into a pitfall that could have been avoided.  In this article I share the 10 most common pitfalls of brand licensing that I have come across. After... Read More ...

Have you ever wondered how Coca-Cola, a company focused on meeting your beverage needs, sells branded T-shirts or caps? Or how Newell Rubbermaid provide you with such a range of products under a single brand name? While companies sometime manufacture... Read More ...