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Thursday, December 8, 2016
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A few weeks back I wrote an article entitled, “Licensing gains brand owners immediate presence on the shelf and often in the media.” entrepreneur.com/article/234163 In that article I discussed some of the benefits of licensing for the brand... Read More ...

Building a brand is hard work, especially for many entrepreneurs and small businesses that have a hefty priority list of things to accomplish. Watch this video to learn how entrepreneurs like Pete Canalichio – Brand Strategist and Licensing Expert... Read More ...

At this year’s iCONIC:Boston conference, entrepreneurs and small business owners shared the value of an elevator pitch (http://www.cnbc.com/advertorial/…/09/26/raise-your-game.html). “In this world you get about six seconds to convince somebody... Read More ...

Whether your brand licensing practice is decades old or just beginning, knowing its level of optimization is critical to the long-term health and vibrancy of your brand.  A fully optimized program ensures all licensed product reinforces the brand’s... Read More ...

  It is critical for a brand owner before signing a licensing agreement to ensure the prospective licensee has what it takes. This involves conducting comprehensive due diligence on the selected company from a business, financial, legal and risk... Read More ...

Companies extend their brands via licensing for a variety of reasons. Licensing enables companies with brands that have high preference to unlock their brands’ latent value and satisfy pent-up demand. Through licensing, brand owners have the ability... Read More ...

The entertainment sector is currently evolving the art of building out brand success in exciting ways. And there are lessons in how they are doing that for entrepreneurs and companies with a brand that people want more of. Once a feature film box office... Read More ...

Please join Brand Licensing Expert, Pete Canalichio, and Creative Brand Strategist, Mark Di Somma, for a LIMA webinar on May 5 (EST) as they use several case studies to show how top licensors are utilizing brand expansion through licensing to help maximize... Read More ...

#1: There’s licensing beyond the big names. Don’t put yourself down by comparing your company with the big licensing guys. You don’t compete with them, you play a different game. Many licensees are hungry for new things that they can try without... Read More ...

Pete Canalichio, President of Licensing Brands, Inc. and Jim Beach, Author and Founder of School for Startups joined Dana in the biz 1190 studio for a discussion on brand licensing power and why entrepreneurship is not about creativity or passion. Licensing... Read More ...

“What does brand licensing involve and how can it make or break you? We discover the most common mistakes and learn how to avoid them.”   http://www.bfm.my/resource-centre-pete-canalichio-most-common-brand-licensing-mistakes.html  Read More ...

Pete Canalichio has had quite the career journey. He started out as a naval officer before making the leap into an MBA and the corporate world. Since then he’s worked in a number of roles for Coca-Cola and Rubbermaid, but the thing I wanted to talk... Read More ...