The Real Marketers Interview Series from http://thinktankmen.com provides real content in different areas of marketing from experts in the field including Pierre Ferrari, Chairman of the Board Ben & Jerry’s, Mike Consentino founder of Big Peach Running Company, Gene Carr President, Patron Technologies and Charlie Johnstone, VP Honda Indy Toronto. In his interview with Michael Van Osch, Pete talks about the basics of licensing, successful programs and how you can benefit.

THE WHAT, WHY AND HOW OF BRAND LICENSING