I am excited to announce that Nat Milburn, Vice President of External Business Development at Newell Rubbermaid, will join Bill Jachthuber and me on October 26th for our inaugural BrandMoney radio show.  For those who don’t know Nat, he is an accomplished executive who has been a leader in the brand licensing industry for the past 15 years.

Nat Milburn joined Newell Rubbermaid in February 2005 as Vice President of Global Licensing.  Prior to joining Newell Rubbermaid, Nat worked at The Coca-Cola Company for seven years advancing its global brand licensing program; first in Asia Pacific, Middle East and Africa and finally as Director of North and Latin America Brand Licensing responsible for 78% of Coca-Cola’s global brand licensing revenues.

Nat is a former member of the board of directors of the Licensing Industry Merchandisers’ Association (LIMA), and is a current member of the Licensing Executive Society’s (LES) IP 100 Group as well as the Corporate IP Institute at Georgia State University.

On the show Nat will share with our listeners an overview of Newell Rubbermaid’s brand licensing program and discuss which brands they are actively licensing.  In addition, Nat will tell us about their key licensing partners and the criteria Newell Rubbermaid uses when choosing licensees.  Listeners can expect to hear examples of successful programs and how Newell Rubbermaid helps companies successfully license their brands.

If you want to learn how a best-in-class program is run, you won’t want to miss this show.  Plan to join us at www.brandmoney.businessradiox.com at 1pm on October 26th.  For those who can’t listen live, the show will also be archived for downloads and future listening.  If you would like to be on BrandMoney, please click on Contact and send me an email.

In today’s second section, I want to share Part I of an article written by my colleague and radio co-host, Bill Jachthuber, which will be featured this month in Retail Magazine.  Bill shares how he led the Cinnabon brand licensing program into more than 70 categories expanding the brand’s reach and awareness tremendously.

For those curious about brand licensing, but not sure how to get started, we have the perfect product for you! It’s called Brand Money Secrets. Learn more about Brand Money Secrets at:  http://asktsl.com/bms.