Pete played the role of emcee at the Official Coca-Cola Olympic Pin Trading Center during the Games in Vancouver.  Watch Pete unveil Coke’s Official Pin of the Day.  A Pin of Day was unveiled each day of the Olympic Games and was a puzzle piece that formed the shape of the Coca-Cola contour bottle. Each pin was part of a collection of official Coca-Cola VANOC licensed merchandise and was made from recycled metal.  Proceeds from the pins went to help preserve the Polar Bear through the World Wildlife Fund.

Coca-Cola opened the pin trading center as part of its brand licensing program for the Vancouver Olympic Winter Games.