Peter recently became head of Gen One Ventures after a distinguished career with companies like Samsung, Circuit City and ViewSonic. There he who works directly for GE Trademark & Licensing providing lead support for global sales, business development, marketing and advertising. Peter joined Bill Jachthuber and Pete Canalichio on their radio show BrandMoney yesterday. According to Peter, “Brand density and its market amplication has been all but forgotten by marketers. Too many brand license deals wind up post in the ‘museum of failed products, failed brand intentions.’ Too... (Read More ...)

I have been an avid Penn State Football fan since I was a kid.  I grew up in the Philly suburbs and attended my first college football game there when I was 10.  My big brother took me to watch Penn State versus Temple.  It was a lopsided victory for the Nittany Lions as would be many in the ensuing decades against the Owls.  At the helm was a scrappy young head coach named Joe Paterno.  I loved what Paterno and Penn State stood for – winning with honor – and promoted the school brand every chance I got. Paterno would go on to lead Penn State to two national championships and over... (Read More ...)

In Part I, Bill Jachthuber shared that in 2001 Cinnabon had no licensing program and no products for sale outside of their mall, airport and kiosk locations across the U.S. and International Markets.  Today Cinnabon has extended into over 70 products with multiple world-class licensing partners like General Mills and Kellogg’s.   Through research and superior execution the program has developed into a best-in-class model for restaurant brands that wish to expand their brand footprint, creating broader brand awareness and incremental revenue flows for the organization. Before committing to... (Read More ...)

In 2001 Cinnabon had no licensing program and no products for sale outside of their mall, airport and kiosk locations across the U.S. and International Markets.  Today Cinnabon Licensing has grown to over 70 products with multiple world-class licensing partners like General Mills and Kellogg’s.   The program has developed into a best-in-class model for restaurant brands that wish to expand their brand footprint, creating broader brand awareness and incremental revenue flows for the organization.  This success and the long-term viability of the Cinnabon program came as the result of careful... (Read More ...)

I am excited to announce that Nat Milburn, Vice President of External Business Development at Newell Rubbermaid, will join Bill Jachthuber and me on October 26th for our inaugural BrandMoney radio show.  For those who don’t know Nat, he is an accomplished executive who has been a leader in the brand licensing industry for the past 15 years. Nat Milburn joined Newell Rubbermaid in February 2005 as Vice President of Global Licensing.  Prior to joining Newell Rubbermaid, Nat worked at The Coca-Cola Company for seven years advancing its global brand licensing program; first in Asia Pacific, Middle... (Read More ...)