On April 25, 2012 BrandMoney talked with Johanna Sullivan, Global Licensing and Alliances Manager for Kimberly-Clark Corporation.   Johanna shares with listeners expert advice of how licensing has changed from the past and what to look for in the near future.  Its an episode you must listen to learn how you can address this in your own business.  We discuss some of the challenges for a small company approach big companies and what big companies are looking for as licensors and licensees. We also discuss the use of licensing agents especially for business that might be of technical or start... (Read More ...)

On March 21, BrandMoney talks with Brad VanAuken, chief brand strategist at the Blake Project. Brad brings an un-equalled level of expertise in branding to clients, leading them in the collaborative discovery process that results in strong brands. Brad gained his experience as director of brand management and marketing for Hallmark Cards, Inc. and as vice president of marketing for Element K, a leading e-learning company. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and received the Brand Management of the Year... (Read More ...)

On March 7, 2012 tune in to BrandMoney to listen to Pam Onyanyo from Cedar International talk about expanding small and medium businesses into Africa. Pam Onyanyo is President/CEO of CedarInternational and is “Featured in BusinessWeek” as one and upcoming women entrepreneurs in North America. She is a true champion and understands what it takes to successfully close a business transaction in Africa and other developing countries.” Ms. Onyanyo has over 18 years of management and International business experience.  She has held numerous executive positions in diverse companies... (Read More ...)

Listen to Brad Carsten of Javelin, Inc. as he talks with BrandMoney about new ventures in creating their own brands after more than 13 years of helping companies like Bacardi, Disney and People en Español strengthen their position in the market. Brad Carsten’s 25-year career includes an extensive background in writing, production and sales in the radio industry, as well as being one of the pioneers in Experiential Marketing. Brad’s current portfolio of responsibilities includes: new product introductions, licensing and cross-promotional tie-ins, strategic development and implementation... (Read More ...)

Derrick Daye and Thomson Dawson of The Blake Project joined Bill Jachthuber  on February 1, 2012 and discussed how important branding is even in a down economy and how brand licensing can play a role.  With lots of examples including Kodak, to how Hush Puppy  is reaching a global audience to how Apple continues to create brand value, you won’t want to miss this show. Derrick has spent the past 20 years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of branding, advertising, sales promotion,... (Read More ...)