Use Brand Licensing to Grow Your Business Quickly and Generate Massive Profits

Are you a manufacturer or a brand owner looking for dramatic ways to grow your business?

Join Pete Canalichio, the Brand Licensing Expert, for this 6-part webinar series where he shows you how to grow your business quickly and generate massive profits.

Pete will take you through an overview of brand licensing, and how you can use our Proprietary 8-step Brand Licensing Process to accelerate your business’ growth.

The webinars include:

• The Brand Licensing Guidebook
• Defining Your Brand Licensing Game Plan
• Scouting for Playmakers
• Getting Ready for the Draft
• Signing Your Dream Team
• Grooming Perennial Champions

The Brand Licensing Guidebook

The mp3 recording from this webinar takes you through a complete highlight of brand licensing. It covers topics such as what is brand licensing, why companies license, what are the benefits to manufacturers and brand owners. In the webinar, Pete introduces you to our Proprietary 8-step Brand Licensing Process. In webinars 2 through 6, he delves deeper into each of the 8 steps and why they are important to your long term success.

As the first of a 6-part webinar series, this webinar will prepare you to go successfully down the path of brand licensing.

View a sample of the webinar:

Defining Your Brand Licensing Game Plan

Now that you know what brand licensing is and have determined it is a good fit for you, the next step is to determine you brand licensing game plan, i.e., what categories you should extend your brand into and what tactics should you employ to make them a success.

This webinar covers steps 1 (Identify Where to Play) and 2 (Determine How to Win) of the 8-step process. The presenter, Pete Canalichio, will coach you on the techniques used by world class companies when extending their brands.  If you are a manufacturer, this session will be especially helpful in guiding you as to which brand or brands will be a good fit to license for your product or service.

Once you have a good idea about where the brand should play, you need to determine the best tactic for how to win.  Pete will share with you a technique that assesses a company’s internal capabilities to help you determine whether you should extend your brand via manufacturing, sourcing, acquiring or licensing. Depending on your internal capabilities, resources and financial strength, this technique will help illustrate the best method to achieve your brand extension goals.

The second of a 6-part webinar series, this webinar will help you determine categories for brand extension and the best method to achieve them.

View a sample of the webinar:

Scouting for Playmakers

You’ve done your homework on what categories your brand should extend into (or if you are a manufacturer, what brands to target). You’ve also determined that licensing is the most efficient way for you to achieve this objective.

The next step is to find the players – the best manufacturing partners (licensees) – that will help you achieve your brand extension goals. It is important that the licensees you decide to partner with understand the category you’re getting into, share your vision for the brand, and are fully committed to the program. This will save you from sleepless nights down the road.

In this webinar, the presenter, Pete Canalichio will cover steps 3 (Prospect Licensees) and 4 (Perform Due Diligence) of the 8-step process. He will explain, in detail, where you should look for these prospective licensees, questions you should be asking them and what you should watch out for. If you are a manufacturer (a prospective licensee), you should be hanging on to every word Pete says – the brand you soon may be soliciting will be asking you for this information. Having this insight will help ensure you come out on top!

The third of a 6-part webinar series, this webinar will help you identify manufacturers that would be the best fit for your brand and category you wish to extend into.

Getting Ready for the Draft

Now that you’ve determined what categories you want to extend into via licensing, you’re ready to draft the licensees. Ideally you should have selected 2-3 prospective licensees to partner with. You’re now ready to assess the program scope from a sales, royalties and product perspective.

Join Pete Canalichio as he takes you through step 5 (Defining the Licensing Opportunity) of the 8-step process. This stage includes a review of sales projections and product concepts from each of the prospective licensees and highlights of areas to watch out for.  Throughout this webinar, Pete will be introducing different licensing terms such as royalty rate, minimum guaranteed royalty payments and commercialization date. Understanding these terms is critical to the next stage – negotiating a contract – so you will want to be sure to attend this session.

The fourth of a 6-part webinar series, this webinar will help you understand the licensing opportunity presented by each of your prospects.

Signing Your Dream Team

You’re now ready to sign your dream team! Join Pete Canalichio in the most complex stage of brand licensing – negotiating the contract.

This webinar covers step 6 (Negotiate Contract) of the 8-step process and will walk you through standard licensing business terms that will be included in the contract, including quality assurance and testing, the licensing approval process, royalty payments, record keeping and audits and trademark rights. Understanding these terms and the commitments you will be making is crucial to achieving an effective licensing contract and could save you hundreds of thousands of dollars over the life of your agreement. As a licensee, these are legal requirements that you must comply with throughout the term of the agreement.

The fifth of a 6-part webinar series, this webinar will ensure you know the business terms and contractual obligations before you enter into your own licensing agreement.

Grooming Perennial Champions

Once the licensing deal is signed, you’re ready to start building your dynasty. The opportunity to satisfy consumer pent up demand for new branded products begins.  While there will be plenty of excitement at this stage, it is critical that both the licensor (brand owner) and licensee (manufacturer) understand their obligations and get to know each other to ensure the deal is a success.

Pete Canalichio, the presenter will coach you on steps 7 (Conduct Orientation) and 8 (Establish Business Plan) of the 8-step process, including what steps should be taken over the short and long term of the license. From conducting orientation sessions for the licensees to developing the business planning process to recording sales and collecting royalty payments, Pete will guide you through everything you need to do in order to track the progress of your program.

The final webinar of a 6-part series, this session will help you make a success of your license.

This comprehensive brand licensing training program goes deep into all aspects of licensing. Those who invest in this professional development course will gain the understanding, tools and mindset necessary to create successful licensing agreements.

Discover how to be a “match maker” who creates win-win licensing agreements between manufacturers and great brands.

This course teaches the system that brand licensing expert, Pete Canalichio, himself has used and perfected over nearly 2 decades.

* Follow the 8-step Brand Licensing process, a thoroughly proven path to success that is the life-blood of profitable licensing agreements, many of them 6 or 7-figure deals.

* Learn best practices for successful ventures.

* Find out how to assemble a brand licensing agreement that is a true win for all parties.

* Master follow-along techniques and strategies that protect brand integrity, support the manufacturer, and keep the process moving in the right direction.

* Develop skills that improve revenue and boost your business’s bottom line.

Brand Licensing Dynasty is a multi-media course, so no matter what way you learn best, your needs are fully supported.

Pete Canalichio, who has worked with world-class brands such as Coca-Cola and Newell Rubbermaid, expertly trains you step-by-step through 13 power-packed streaming video lessons. You also get the printable slides Pete created for the training, plus a glossary of terms, learning objectives, review questions, and an accelerated mastery guide to help you master this complex material with astounding ease.

Your tuition today is $997

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