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Thursday, December 8, 2016
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Reference Guides

Reference Guides

Our guides are specifically written to help you gain a better and deeper understanding of brand licensing.  They are modeled after the process Pete followed at Coca-Cola and Newell Rubbermaid so you know they are best-in-class. With this knowledge you will feel empowered when making brand licensing decisions and confident when dealing with other licensing professionals.

If you are discovering licensing for the first time, we recommend you start with the Benefits and Common Pitfalls guides and then work yourself up to our Brand Licensing Overview.  For those who need immediate help with a specific negotiation check out Negotiating Licensing Deal Terms and our Sample Licensing Agreement guides. Each guide is simple and straight forward with lots of examples to make your learning easy.  Go ahead.  Get started today.  You will be glad you did.

Brand Money Secrets Booklet

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Overview of what brand licensing brings to your business, an audio program, and, a self assessment to determine how this strategy fits into your business.













Tactics licensors use to negotiate deal terms










A general overview of brand licensing








Rest your eyes on an actual licensing agreement








Why brand licensing is the solution for you




What should licensees watch out for





Get your product ready to license a brand





How ready are you to be a licensee





What to expect now that you have a license





Keeping track of your licensing business





Taking your licensing business to the next level





What to do when the wheels start falling off





The complete guide that includes nine licensing modules!