Our guides are specifically written to help you gain a better and deeper understanding of brand licensing.  They are modeled after the process Pete followed at Coca-Cola and Newell Rubbermaid so you know they are best-in-class. With this knowledge you will feel empowered when making brand licensing decisions and confident when dealing with other licensing professionals.

If you are discovering licensing for the first time, we recommend you start with the Benefits and Common Pitfalls guides and then work yourself up to our Brand Licensing Overview.  For those who need immediate help with a specific negotiation check out Negotiating Licensing Deal Terms and our Sample Licensing Agreement guides. Each guide is simple and straight forward with lots of examples to make your learning easy.  Go ahead.  Get started today.  You will be glad you did.

    Brand Money Secrets 

Overview of what brand licensing brings to your business, an audio program, and, a self assessment to determine how this strategy fits into your business.

Negotiating Licensing Deal Terms

Tactics licensors use to negotiate deal terms

Brand Licensing Overview  

A general overview of brand licensing

Sample Licensing Agreement 

Rest your eyes on an actual licensing agreement

Benefits of Brand Licensing 

Why brand licensing is the solution for you

10 Most Common Pitfalls of Brand Licensing

What should licensees watch out for

Product Report Card 

Get your product ready to license a brand

Company Report Card 

How ready are you to be a licensee

Maximizing Your Licensing Business 

What to expect now that you have a license

Monthly Updates and Business Planning 

Keeping track of your licensing business

Acquiring Additional Rights 

Taking your licensing business to the next level

Renegotiating Your Contract 

What to do when the wheels start falling off

Harnessing the Power of Brand Licensing (Complete Set) 

The complete guide that includes nine licensing modules!