Brand Licensing Expert Reveals the Secret Strategy Companies Can Use to Partner with World-Class Brands
* It’s NOT working more hours.
* It’s NOT working harder.
* It’s NOT spending more money.
In fact, toughing it out like “The Lone Ranger” from the old American television show is the problem, not the solution.
There is a little known and definitely under-used revenue-boosting strategy that empowers companies to lasso the world’s greatest brands
People in most countries around the world have been conditioned to work alone. In many countries–such as the USA, for example—“do it yourself” is something to be prized.
While being a dedicated self-starter is a good trait in many situations, this quality can actually keep a business from growing.
Ever since childhood, most people have been told one or more of the following:
• Figure it out on your own
• Keep your eyes on your own paper
• Do it by yourself
• Work on your homework in silence
• Don’t ask for help
As an adult, there are certain times when doing something by oneself is necessary and appropriate. But more often than not…
The do-it-alone method is keeping good companies stuck and costing them huge amounts of revenue they could claim, if only they knew how.
A Real Solution for Tough Times?
It’s no secret that times are tough in many countries worldwide. Just thinking about the economy is enough to cause even the most experienced, talented and dedicated to reach for the antacids.
The more you grind your teeth, work harder, work longer, and “tough it out,” the tougher your situation will become.
There is no time to waste. You need to do something about your situation now.
It’s time to blow the lid off this best kept secret business growth strategy!
I’m sick and tired of seeing good companies that make high quality products and offer top-notch services struggle to increase profits and get ahead in this economic climate.
Enough struggling – enough “Lone Ranger” mentality – enough working longer and harder for less results.
It simply doesn’t have to be that way.
I’d like to share this secret with you and show you how your company can partner for power and profit.
What’s the big secret? It all comes from the power of a special kind of partnership.
This formerly best kept secret is a powerful leveraging strategy called brand licensing.
If you’ve never heard of brand licensing, take a look at your P&Ls and realize how important it is to look for innovative ways to increase profits and grow your business.
This strategy could be the solution that lets you sleep better at night, leave the Pepto Bismal in the medicine cabinet and stop reaching for the Zoloft pills.
I anticipate the question you have right now…
“What the heck is brand licensing, and why should I care?”
Brand licensing is essentially an agreement that lets a smaller company with a quality product or service “borrow” or lease a big brand name.
You can use this matchmaking strategy to
• Boost revenue
• Reach new markets
• Expand into new territories
Smaller companies with quality products and services can increase reach and revenue by partnering up with established name brands.
If you are asking yourself why a big company would want to team up with your company, the answer is simple.
Big Name Brands Need What YOUR Company offers.
Even big companies need help in order to extend their reach. It’s simply matching:
• Matching needs with assets
• Matching quality manufacturers with brand owners who want to extend the brand’s reach
• Matching lesser-known great products with best-in-class brands
Over the past 20 years, I’ve worked with some of the world’s greatest brands, including Coca-Cola and Newell Rubbermaid.
I helped these global brands expand their reach into new markets by partnering with quality product manufacturers.
Now, I organize brand licensing deals and teach people how to leverage their efforts from “the other side.” My company matches quality products and services with world class brands.
Still on the fence? Take a look at the following article:
An Illustrated Example of Brand
The Key is to Lasso Great Brands So That Their Power, Prestige and Prowess Work for YOUR Company.
Imagine your company being SOUGHT OUT to partner with well recognized brand names.
I’d like to teach you this powerful leverage method.
I’ve done all the hard work for you, because the proven path to success is already laid out for you.
Now YOU have access to the system I created and perfected over the past 20 years.
This system has been responsible for results such as these:
• Delivered $30 million in retail sales of branded memorabilia through a single event
• Executed the largest co-branding deal ever for Coca-Cola
• Doubled royalty revenue for Rubbermaid licensing programs
• Quadrupled estimated sales of Coca-Cola Vancouver Olympic Games merchandise branded products
• Received several awards for bringing outstanding results
I can anticipate your next question…
“Can you give me some specific examples of brand licensing?”
I worked with Coca-Cola for several years. One of the successful campaigns for Coke has been the pin of the day for the Olympic Games.
Coke doesn’t manufacture the souvenir pins. A quality manufacturer “borrows” the Coke brand and makes the pins with all the important brand elements in mind. That’s brand licensing.
Other examples are things like sports team logo gear, songs licensed for movies, and souvenir event programs.
This same strategy can work for your company.
Whether you want to learn how to do it yourself OR hire a brand licensing expert, understanding how to navigate this new world of brand licensing is key.
Brand Money Secrets is an overview of brand licensing and so much more.
One of the challenges I encounter as a brand licensing agent is that since this is such a foreign concept to many people, it’s important to share examples, case studies and mind-opening ideas.
So a key element of the product is the mind-opening audio, during which you will hear case study examples and stories of successful licensing ventures.
The audio is a conversation with two brand licensing experts discussing the intricacies successful brands employ.
These are Bill Jachthuber, with his 20+ years of brand marketing experience, with 8 in food licensing (including companies such as ConAgra, General Mills and Cinnabon) and myself with my 20+ years of experience with event and product licensing for companies such as The Coca-Cola Company and Newell Rubbermaid.
Inside Brand Money Secrets, you will…
• Hear stories of successful licensing deals for various business types, including food, apparel, and music ($97 value)
• See how brand licensing fits into your business growth strategy as you read the Profitable Partnerships Report ($47 value)
• Assess whether you should hire an expert or learn how to organize your own licensing agreements by completing the Brand Licensing Checklist ($47 value)
• Receive new case studies each month to expand your licensing horizons ($197 annual value)
• Receive an exclusive invitation to a special webinar only for those who download this package ($197 value)
Claim a Brand Licensing Strategy Session with Pete or Bill – ($997 value)
• And more
Total value of package $1542, but this needs to be a “no brainer” decision for you of only $27.
I don’t want anything to keep you from understanding the power and profits brand licensing can bring to your business. So…
Your investment today is only $27.
The Licensing Brands Guarantee
Download the Brand Money Secrets package, open the PDF, listen to the audio, and follow the checklist.
If within 14 days, you decide that there is no possible way any partnership strategy could ever work for your business, follow the instructions at the bottom of this page for refund instructions.*
Licensing Is All about Creating the Perfect Profitable Partnerships.
Once you listen to the interview with the variety of ways brand licensing has helped quality companies to lasso the world’s greatest brands — and once you read about the power of this strategy, you will know your next step.
You’ll either be excited or apprehensive about the possibilities. But no matter what you think (or don’t think) you will know what you need to do.
You’ll understand whether to learn how to manage licensing deals yourself or hire an expert to organize and manage brand licensing deals for your company.
Your investment – only $27.
Your financial future need not give you insecurity, indigestion, or insomnia.
Invest in Brand Money Secrets now and bring the power of profitable partnerships into your business.
Sincerely,
Pete Canalichio
Brand Licensing Expert
PS Work longer and harder only makes you more tired. Stop being so self-reliant and partner up for profits.
PPS Your economic future is in YOUR hands. It’s time to lasso the world’s greatest brands and create a powerful win-win for your company AND your customers!
$1,542 value Brand Money Secrets package for only $27.
Refund instructions:
If after reading the materials and listening to the audio and completing the checklist, you feel there is no possible way partnerships could ever work for your business, simply:
-
Complete the checklist.
-
Scan it into your computer.
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email it to Pete.Canalichio “at” BrandLicensingExpert.com with “no partnerships possible” in the subject line.
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In the body of the email, explain why partnerships are completely out of the question for your company.
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This must be completed within 14 days for a prompt refund.
