How ready are you to be a licensee

Once you have determined whether your product or service is a good fit with the brand that you are looking to license, you will need to determine whether your company is ready to be a licensee. There are certain qualifying criteria that a brand looks for in potential licensees which enable strategic fit and long term profitability, including current quality standards, current market placement, product development capabilities, financial health, etc. This module will include a second self-assessment tool to help you determine whether your company is ready to enter into a licensing partnership with a brand.

Company Report Card

$99.00