Lauren Godshall - Brand Licensing Expert - Pete Canalichio
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Lauren Godshall

Lauren Godshall

 

Marketing Intern

 

Lauren Godshall is an enthusiastic Marketing Professional who is currently receiving her Masters in Marketing from Georgia State University.  She received her undergraduate degrees of Business Management and Marketing from The University of Alabama then soon after returned to her hometown of Atlanta to start her professional career.

 

Lauren assists with the development of pitches and proposals for prospective clients in both the commercial and government sectors. She also helps with implementing brand licensing programs for clients in a wide range of industries including consumer goods, non-profit, apparel, media and financing. She supports efforts to oversee the development and implementation of the marketing strategy for Licensing Brands Inc.’s products and services. In addition, Lauren assists with the project of drafting of a book on Brand Licensing including literature research, scheduling and conducting interviews, capturing and synthesizing data from interviews, and drafting/editing of the contents.