The following sections outline links to various Licensing Associations and Trade Publications that provide helpful information about the licensing industry. Also included is a calendar of relevant industry Trade Shows that are frequented by both licensees and licensors.
Training Videos Featuring Pete Canalichio
I developed the following videos to assist you in increasing your brand licensing base of knowledge. If you find them useful, please share with others.
1. The Making of the Brand Licensing Dynasty Series.
2. The Brand Licensing Guidebook with Hugh Simpson.
3. What is a brand licensing agreement and who are the role players.
4. A great example of a brand extension via licensing.
5. Defining Your Game Plan with Hugh Simpson.
6. Tactics used by brand owners to extend their brands.
7. How to find best-in-class manufacturers to license your brand.
8. Scouting for third party manufacturers with Hugh Simpson.
9. How to conduct due diligence on prospective licensees.
10. How to evaluate a licensee’s forecast before signing a contract.
11. How to determine the size of the licensing opportunity with Hugh Simpson.
12. How manufacturers define the scope of the licensing agreement.
13. The most important deal terms in a brand licensing agreement.
14. Signing the contract with your new licensee with Hugh Simpson.
15. Defining the deal terms that go into a brand licensing contract.
16. What to brief your CEO before you sign a brand licensing contract.
17. How business planning ensures long-term success - with Hugh Simpson.
18. What to do first after you sign your brand licensing agreement.
19. How Business Planning sets you up for long-term licensing success.
20. Two common pitfalls of brand licensing.
I hope you enjoyed these videos and found them beneficial. If you would like to learn more about how brand licensing can help you, then you will want to explore BrandMoney Secrets, Brand Licensing Boot Camp and Brand Licensing Dynasty.
These are three powerful self-study courses designed with assistance from Ronda Del Bioccio, a college professor, specifically to help you improve and retain your brand licensing knowledge.
