Barnett Edelen - Brand Licensing Expert - Pete Canalichio
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Barnett Edelen

Barnett Edelen


Senior Associate


Barnett is a passionate marketing strategist and general manager with over 12 years of consumer and professional brand building expertise. Barnett combines a classical brand management background crafted at Johnson & Johnson with an innovative, entrepreneurial mindset developed at a mid-size CPG and two successful start-ups. He has demonstrated the ability to manage both large, national brands and limited resource, challenger brands alike. Barnett is a proven strategic thinker with passion for building high performing teams. His specialties include:


  • Brand Management
  • P&L Management
  • Brand Strategy & Positioning
  • New Product Development
  • Market Research
  • Strategic Marketing Partnerships
  • Media Planning
  • Retail & Professional Trade Marketing
  • Financial Analysis
  • Agency Relationship Management
  • BtoB Marketing
  • Advertising & Promotion

Barnett earned his MBA from the University of North Carolina Kenan-Flagler Business School and has worked for an impressive list of Fortune 500, mid-size and startup companies such as Johnson & Johnson, Frito Lay and The Izze Beverage Company.