Duration: August 2014 – October 2015
Rogers Corporation has been facing significant challenges over the last several years with respect to the delivery of its Poron and XRD brands. XRD® Extreme Impact Protection is a breakthrough material technology that has been tested to absorb up to 90 percent of energy when impacted. Under the current environment, Rogers has been selling these two technologies to a variety of customers (B2B) as an “ingredient” in their consumer (end user) products. Without control of its application, the Poron and XRD brands are being used inappropriately thereby limiting the effectiveness and protectiveness of the technology. This has been harmful to each brand’s equities. Rogers believes that an effective licensing program could not only give them the control it needs to ensure the proper use of its technologies, but also open up the market to greater awareness and demand for their products.